Touch of luxury: Cashmere softness hair concept

Keratin is the main constituent of hair. Repeated permanent wave treatments, harsh shampoos, UV radiation and the environment are among the various influences that damage keratin. Hair with weakened keratin lacks structure and tonicity.

Our Cashmere Softness Hair Concept offers relief especially aimed at people with weak, fragile hair. We hydrolyze keratin from cashmere wool and convert it into the active Cashmilan™. The ingredient helps make hair stronger, softer and easier to comb. It also helps hair better protect itself and repair damage caused by UV radiation. Our concept for adding a cashmere-like texture to hair and creating a special sensorial feel is fully in line with the trend toward transferring textile textures to Personal Care products.

The sensorial experience with cashmere is twofold: extreme mildness and tremendous softness – just like the luxury material.

Dimensions:   Perception   Feel   Effect