Appearance counts, both professionally and privately

Men’s attitudes about their own personal appearance have changed noticeably in recent years. For many men, especially young urbanites, looking their best isn’t about vanity. It’s about presenting a confident, positive image – about putting on their “best face”.

Men are no longer embarrassed to fight eye rings and wrinkles. Appearance is important to them, both professionally and privately. Although men’s skin is naturally thicker and more resilient than woman’s skin, it’s also treated more roughly, undergoing plenty of stress during shaving. Moreover, men’s skin generally produces more sebum and sweat, making it more oily and acidic.

Not surprisingly, many men complain about sensitive and damaged skin, especially on shaving areas. We understand men’s priorities for skin care products; they need to be soothing and energizing, as well as functional and easy to use.