Feel the food: Cool textures and cool liquids concept

It’s not surprising that successful cosmetic products are those that touch the senses of seeing, smelling and feeling to create a holistic product experience.

The texture of Personal Care products is the key driver to determine the visual and sensational experience of consumers – and to establish a unique position in the marketplace. The idea behind our Cool Textures and Cool Liquids Concept is to transfer typical food textures to trendy cosmetic products for skin, body and hair care and thus to create entirely new sensations. The uniqueness of these textures opens new marketing opportunities for eye-catching lifestyle products. Just imagine scrumptious moisturizing textures that look, smell and feel like mousse, sorbet or soufflé.

Why not start the day with a creamy foam cappuccino-like hair shampoo or a low-calorie soft vanilla yogurt shower? We offer these and many other sensational textures.

Dimensions:   Perception   Feel